Cable companies tend to encounter new development opportunities

Since the beginning of 2014 micro-channel marketing detonated the traditional advertising industry, until now, the popular micro-channel marketing is sufficient to prove that micro-channel is not only a social interaction tool.

However, with the continuous development of the official Tencent these years, grinding, micro-channel tends to gradually commercialize, and micro-channel marketing will probably be after Taobao, a second explosion point universal marketing. There is no doubt that micro-channel marketing in the cable industry caused great repercussions.

However, the micro-channel marketing like television media, there is no audience, and it can not drive the benefits of cable companies. So, do yourself a clear micro-channel marketing, the next step is to look for the audience, and the audience into customers.

First of all, we must be clear to users about what they can do, this should show up in the public platform, the most significant places. By greeting, start menu, custom menu, so that users will be able to be the first after we see our advantage.

Secondly, understand our customers, analyze their needs, to seize their weaknesses. After the accumulation of a certain user, background analysis through their behavior, to understand what users want to do with our public platform, what kind of service, and has targeted improved, allowing users to feel our intentions, we can not do without platform.

Then, focus on fun and fresh content. Most people are playing micro-channel or have specific information needs of young people, fresh and interesting is that they play micro-channel in mind. Therefore, keeping our public platform fun and fresh is very important. To carry out some interactive activities from time to time, they will be more willing to focus on and interact with us.

Finally, the maintenance of existing users, and the development of core users. While not all the concerns of our customers are our potential customers, there are a number of users willing to follow us. Unlike micro-channel micro-blog, microblogging is more like a newspaper, and the micro-channel like a fine magazine, content to do good, useful to the user, the user will continue to focus, become the core users.

Therefore, as a small cable companies subject domestic cable companies should seize this new micro-channel marketing opportunities, create more of a service platform for themselves, increase a marketing tool, and through this platform, to provide to meet customer demand for products and services to keep up with the pace of the Internet, continues to move forward.