Economic slowdown witnessed a decline in the power cable market growth rate from 2009. However, there’s no sign of recovery in 2015. Moreover, the situation seems to get worse and worse.
Since the downturn in oil prices began, and currencies devaluation in many countries such as Saudi Arabia, Nigeria, Russia, and Australia, the economic recession had an effect on the transmission and distribution sector, and due to the ongoing financial crisis in many countries, the pricing of the cable has become a competitive parameter. Moreover, the electric utilities are expecting the cable manufacturers to reduce prices. Furthermore, due to the cancellation of transmission expansion plans and delays in orders, the competition between existing players has also increased.
To ensure fast sales expansion in the global transmission and distribution market, ZMS tries its best to strengthen its relationship with representatives, EPC contractors, and distributors in many countries.
In the meanwhile, ZMS speeds up the development of high-tech cables such as car charging cables expecting high growth in coming years.
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